Marketing

Marketing

• Introduction to marketing strategy
• What Is Business Strategy?
• Towards Strategic Management
• Change The Business Shaping Strategy
• Summary of Marketing Strategy
• External Analysis of Marketing
• Macro Environmental Analysis
• Industry Analysis
• Competitive Analysis of Marketing (Strategic groups - 1 & 2)
• Problems in competitor identification in strategic analysis
• Strategic analysis of the market
• Summary of Strategic Analysis
• What is competitive intelligence in marketing
• CI - Competitive Intelligence Cycle
• What are the sources of competitive information?
• Why and how businesses segment their markets
• Briefly describe the steps in the segmentation process
• Implementing Behavioral Marketing And Customer Segmentation
• Segmentation criteria for consumer markets
• Complete information about profile variables in marketing